Who is behind marketingcool?
marketingcool is a research-driven marketing academy. Our goal: that Hungarian marketers get knowledge that holds up in practice and can be proven with numbers.
Degrees and courses rarely prepare you for the job. Knowledge falls apart between the banner and the strategy. We close that gap: with story-based, sourced, immediately applicable lessons, from buying psychology to ROI measurement.
István Papp
founder, marketing educator
István Papp is the founder and author of marketingcool. He works at the intersection of buying psychology, behavioural economics and measurable marketing; the methodology was tested with the teams at Szallas.hu and Pepita.hu, in live campaigns, before it became course material. He teaches concrete, sourced knowledge you can apply to your own work.
Our principles
Sourced, not hype
Every claim is backed by research.
Ethical persuasion
No dark patterns; trust pays off long term.
Applied knowledge
On your page, your copy, your numbers.