A vásárló agya
Miért nem azt veszi a vásárló, amit mond. A D.Ö.N.T.É.S. modell 6 alapigazsága az irracionális agyról.
59 900 FtDetails
Foundation · Buying psychology
26 lecke
Haladó
A láthatatlan eladó
Hogyan vezet a jól megtervezett vásárlói út a kattintástól a konverzióig: a V.Á.L.T. 4 makrofázisa.
26 leckeHaladóContent
1A vásárlói út mint pszichológiai koreográfiaComing soonJoin the waitlist2Átjutni a figyelmi szűrőnComing soonJoin the waitlist3Újdonság és ismerősség egyensúlyaComing soonJoin the waitlist4Érzelmi kapcsolódás az első másodpercbenComing soonJoin the waitlist5Relevancia: „nekem, mindent, azonnal”Coming soonJoin the waitlist6A relevancia megteremtése a gyakorlatbanComing soonJoin the waitlist7Mi alapján ítél hitelességet a felhasználóComing soonJoin the waitlist8Bizalmi jelek rendszereComing soonJoin the waitlist9Orientáció és kételycsökkentésComing soonJoin the waitlist10Társas megerősítés a bizalmi fázisbanComing soonJoin the waitlist11Költség-haszon a vevő fejébenComing soonJoin the waitlist12A value proposition felépítéseComing soonJoin the waitlist13Árpszichológia a gyakorlatbanComing soonJoin the waitlist14Az ár keretezéseComing soonJoin the waitlist15A meggyőzés szabályaiComing soonJoin the waitlist16Kognitív disszonancia kezeléseComing soonJoin the waitlist17Az érték láthatóvá tételeComing soonJoin the waitlist18A döntés pillanatának pszichológiájaComing soonJoin the waitlist19Döntéstámogatás a habozóknakComing soonJoin the waitlist20A kételkedés elkerülése a lezárásnálComing soonJoin the waitlist21Súrlódás csökkentése és nudge-okComing soonJoin the waitlist22Viselkedés-kiváltás: a Fogg-modellComing soonJoin the waitlist23A lezárás triggereiComing soonJoin the waitlist24A hurok bezárása: retenció és lojalitásComing soonJoin the waitlist25Statikus és dinamikus szükségletekComing soonJoin the waitlist26Záró gyakorlat: a vásárlói út pszichológiai auditjaComing soonJoin the waitlist
What you take away
Picture your next campaign copy! You are no longer guessing: you know which principle is working behind your text.
A new marketing lens
You see every text, page and ad differently: the machinery behind the decision.
Sourced, applicable knowledge
Not hype: every claim is backed by research, and you apply it to your own work.
Ethical application
Every module ends with „do it yourself": you try what you learned on your own product.
Provable competency
A certificate at the end you can add to your CV and share on LinkedIn.
Where it fits in COOL
This course is part of the Alap pillar. The full framework: buying psychology is the foundation, AI is the accelerator.
A
Buying psychologyThe „why”. Behavioural economics gives the foundation for every pillar.
C
CreateCopy, creative, message. A story that sticks and copy that sells.
O
OptimizeValue, price, measurement, ROI. The numbers that prove it.
O
OutreachThe channels where the money goes. The right message in the right place.
L
LeadStrategy and leadership. The big picture, and how to execute it.
AI
AIThe layer that runs through every pillar: it accelerates, it doesn't replace.
The instructor
István Papp
Founder and author of marketingcool. He researches and works at the intersection of buying psychology, behavioural economics and measurable marketing, and translates it into practice.
Waitlist
Notify me when enrollment opens
The A láthatatlan eladó course opens soon. Leave your email and you will be the first to know when you can enrol.
Frequently asked questions
How long do I have access?
You get lifetime access to the purchased course, including updates.
Is it clear for beginners?
Yes. Lessons are story-based and build step by step; the level is marked on the card.
How long does it take to finish?
Lessons are 20-30 minutes each and you go at your own pace; the exact lesson list and times are above in the Contents.
What device can I learn on?
In your browser, no install: on desktop, tablet and mobile. You can also flip through lessons in projector (slide) view.
What happens after payment?
You get instant access: start the first lesson with one click, receive an email confirmation, and the course appears in your account.
Do I get an invoice? Can my company pay?
Yes, you receive an invoice for your purchase. If your company pays, write to us after the purchase with your order id and we will issue it in the company's name.
Do I get a certificate?
At the end you get a certificate proving applied, provable competency.
Is there a guarantee?
14-day no-questions-asked money-back guarantee: if it does not work out, email garancia@marketingcool.hu with your order id and we refund the full price.
