Marketing, the way the brain actually works.
Learn the whole craft, from banner to strategy, and become the marketer people take seriously.
and 
before it became course material.Take a look at a real lesson
Story-based, sourced, and you can apply it to your own work. See how we teach before you pay a forint.
No sign-up, no card: one click and you are inside the lesson.
I'll lose 3 months of work
See your gaps, and exactly how to close them.
The 2-minute gap test assesses your marketing knowledge across 6 key competencies and shows your personal path. Not a generic course: your growth.
A degree does not prepare you for the job.
Knowledge falls apart between the banner and the strategy. In the largest international surveys, this share of marketers report a skills gap in these areas. We close exactly these.
The COOL model
Four pillars from banner to strategy: buying psychology is the foundation, AI is the accelerator. Pick a pillar to see its details.
Buying psychology
The „why”. Behavioural economics gives the foundation for every pillar.
Story-based, sourced, self-paced lessons
Every lesson opens with a story, teaches with credible sources, and makes you apply it to your own work. World-class like growth.design, in Hungarian.
It's yours to keep, and you'll use it tomorrow.
On your page, on your copy.
Provable competency.
Courses along the COOL framework
From the foundation to strategy: a deep, applied course for every pillar. AI runs through all of them.
Foundation : buying psychology
The „why”: the psychology of decision-making.
4 courses (86 lessons, 3 free) in the catalogue →
Create
Copy, creative, message.
4 courses (21 lessons) in the catalogue →
Optimize
Value, price, measurement, ROI.
4 courses (20 lessons) in the catalogue →
Outreach
The channels where the money goes.
3 courses (16 lessons) in the catalogue →
Lead
Strategy and leadership.
3 courses (15 lessons) in the catalogue →
AI
The cross-cutting accelerator layer.
3 courses (14 lessons) in the catalogue →Tested in live campaigns, backed by research
Tested at companies
The methodology was tested with the teams at Szallas.hu and Pepita.hu, in live campaigns, before it became course material.
Original sources behind every claim
Every lesson cites the original researchers: Kahneman, Tversky, Cialdini and colleagues, with precise references.
István Papp
Founder and author of marketingcool. He researches and works at the intersection of buying psychology, behavioural economics and measurable marketing, and translates it into practice.
marketingcool Certified
At the end of the course you get provable, applied competency, not a certificate of attendance. Share it on LinkedIn, add it to your CV.
One price worth it
Deep, applied, sourced courses with a certificate. A corporate training day starts at HUF 350,000; here it's a fraction of the full knowledge.
- 1 full applied course
- Templates + cheat-sheet
- Certificate
- The full COOL catalogue
- Every new course + updates
- All certificates
- Competency audit
- Team licence + path
- Live training
