Marketing-hatékonyság & ROI
A vanity metrics csapdája, attribúció, inkrementalitás, ROI/ROAS, CAC, LTV és a business case.
79 900 FtDetails →
Pillar · Optimize
5 lecke
Kezdő-haladó
GA4 a gyakorlatban
A mérési tervtől az eseményekig: beállítás GTM-mel, konverziók, a fontos riportok olvasása.
5 leckeKezdő-haladóContent
1A mérési terv: mit mérj és miértComing soonJoin the waitlist →2GA4-alapok: események, felhasználók, munkamenetekComing soonJoin the waitlist →3Beállítás GTM-mel lépésről lépésreComing soonJoin the waitlist →4Konverziók és kulcseseményekComing soonJoin the waitlist →5A riportok, amiket tényleg olvasni fogszComing soonJoin the waitlist →
What you take away
Picture your next campaign copy! You are no longer guessing: you know which principle is working behind your text.
A new marketing lens
You see every text, page and ad differently: the machinery behind the decision.
Sourced, applicable knowledge
Not hype: every claim is backed by research, and you apply it to your own work.
Ethical application
Every module ends with „do it yourself": you try what you learned on your own product.
Provable competency
A certificate at the end you can add to your CV and share on LinkedIn.
Where it fits in COOL
This course is part of the Optimize pillar. The full framework: buying psychology is the foundation, AI is the accelerator.
A
Buying psychologyThe „why”. Behavioural economics gives the foundation for every pillar.
C
CreateCopy, creative, message. A story that sticks and copy that sells.
O
OptimizeValue, price, measurement, ROI. The numbers that prove it.
O
OutreachThe channels where the money goes. The right message in the right place.
L
LeadStrategy and leadership. The big picture, and how to execute it.
AI
AIThe layer that runs through every pillar: it accelerates, it doesn't replace.
The instructor
István Papp
Founder and author of marketingcool. He researches and works at the intersection of buying psychology, behavioural economics and measurable marketing, and translates it into practice.
Waitlist
Notify me when enrollment opens
The GA4 a gyakorlatban course opens soon. Leave your email and you will be the first to know when you can enrol.
Frequently asked questions
How long do I have access?
You get lifetime access to the purchased course, including updates.
Is it clear for beginners?
Yes. Lessons are story-based and build step by step; the level is marked on the card.
How long does it take to finish?
Lessons are 20-30 minutes each and you go at your own pace; the exact lesson list and times are above in the Contents.
What device can I learn on?
In your browser, no install: on desktop, tablet and mobile. You can also flip through lessons in projector (slide) view.
What happens after payment?
You get instant access: start the first lesson with one click, receive an email confirmation, and the course appears in your account.
Do I get an invoice? Can my company pay?
Yes, you receive an invoice for your purchase. If your company pays, write to us after the purchase with your order id and we will issue it in the company's name.
Do I get a certificate?
At the end you get a certificate proving applied, provable competency.
Is there a guarantee?
14-day no-questions-asked money-back guarantee: if it does not work out, email garancia@marketingcool.hu with your order id and we refund the full price.
